Let’s split the term social + bookmarking. It means bookmarking your website on social platforms as they have a huge traffic of visitors.
Social Platforms: Where most users visit and interact with each other.
Bookmarks: Saving a link of your website (your website URL) on bookmarking platforms to generate quality backlinks and traffic. Hence, in SEO language, It’s an online submission activity which comes under the off-page SEO in which any registered user can share and bookmark web links.
Explore Most Popular Social Bookmarking Sites
Social bookmarking sites are websites on the internet where users can share various web pages, blog posts, videos, images, and articles.
It is a great way for users to manage, organize, search and store many useful web pages and blogs that they come across, and that they would like to share with others or maybe revisit them.
Since these social book marking sites are web-based services, the user can access the online bookmarks from any device and at any time.
These websites find content based on the user’s interest and their feed is accordingly personalized, and this allows users with similar interests to connect, and view websites that they like and share articles that they find useful. So, let’s quickly understand what is “Social Bookmarking” and how it works.
How does Social bookmarking work?
In Social bookmarking sites, discussion topics are organized into specific rooms or threads where users follow content that’s interesting to them. When following a piece of content, you’ll receive notifications to your personal feed when new information appears.
Links in bookmarking sites are the starting point for discussion and knowledge-sharing. This makes social sites an excellent location for finding social media inspiration, earning backlinks and networking with potential influencers.
Some popular social networking tools include:
Why use Social bookmarking?
With social bookmarking, companies and social media marketing managers can find and save valuable content to add to their publishing schedule. This is an excellent way to simplify content curation and speed up social media growth. Most sites will also allow companies and business leaders to see which topics are most popular, most recent or attached to a specific issue.
It’s also possible to search through bookmarks by searching for a specific word or phrase. This means that you find particular content, ideal for your brand and audience.
Social bookmarking sites allow social media managers to specifically target the information they want to see, curate and share. Instead of searching for a needle in a haystack on a search engine, you get a more refined and relevant source of inspiration.
How to benefit from social bookmarking
Social bookmarking sites make it easy to see what’s popular and trending in a specific industry. For instance, if your company is in the fashion space, you see what people are talking about in fashion and show your audience how up-to-date you are by publishing curated content.
bookmarking sites also make it easier to expand brand reach by earning backlinks through other relevant content and interacting with potential collaborators or influencers. Benefits include:
- Ability to find relevant curated content that allows you to build authority on social pages and your blog.
- Access to high domain authority backlinks for your website to boost your presence on the SERPs
- Interactions with potential collaborators and influencers to grow your online success.
Remember, however, that social bookmarking sites frequently frown upon spam and direct advertising. To be part of a community, you’ll need to make a sincere effort to share information from relevant sources, not just your own website.
How to Do Social Bookmarking?
There are so many tips you should remember at the time of the bookmarking of a web page.
Some of them are as:
- Choose the appropriate category.
- Add appropriate and limited tags.
- Follow the social bookmarking website’s guidelines.
- Describe your web page correctly.
- Don’t bookmark a single URL many times.
To do social bookmarking, first, you need to collect some of your website data.
Quick Way to Bookmark Your Website
Social bookmarking or submission or sharing way in those sites in which account registration is required.
This platform named as Plurk, wants its users to stick to 210 text characters while sharing content.
Tumblr | DA 86
Tumblr is a social sharing platform that allows you to create your multimedia mini-blog posts based on the content you want to share.
Step 1 – Go to website and find login/registration page, then sign up.
You can choose login via third party as most of the social networking sites have login facilities like login via Gmail, Facebook, Twitter & etc.
Step 2 – After sign in, you can bookmark any web link with supported web address in respective social bookmarking or submission site.
Social bookmarking or submission or sharing way in those sites in which account registration is not required.
The Only Step – Select your any web link with supported web address and click submit and get your approved link for social bookmarking or submission or sharing.
Benefits of This Social Sharing
Social bookmarking / submission / sharing is required to bookmark any old or latest generated web link into all the high authority social networking sites to get backlinks for that particular one.
Social bookmarking is considered to be one of the top three best SEO activities to increase the volume of your business.
The main benefits of social bookmarking are as follows:
It is one of the best and innovative media to keep your website on the top searches.
For internet users, it is one of the easiest ways that help them store, search, organize, and bookmark their searches.
Social bookmarking will generate lots of traffic on your website in almost no time.
This is the best service for backlinks to increase your rankings.
By the use of social bookmarking, you can very easily get a good ranking for your website which is otherwise very difficult to get.
Social bookmarking helps in brand building and enhances YouTube SEO by sharing videos.The Historical & Interesting Facts about Social Bookmarking
Online bookmark management services started in 1996.
The term “Social Bookmarking” was coined by Delicious which launched in 2003.
Pinboard was the first paid bookmarking service.
Current web browsers of that time introduced the feature of bookmarking a page in 2004.
21st century’s businesses are using social bookmarking productively.How to Use Social Bookmarking Sites
1. Content Curation
As a marketer, especially in social media, one of your duties is to curate content to share with your audience. People look to your brand for resources and expertise in your industry. With a social bookmarking site, you can save articles or resources you find online so you never run out of content to share with your audience. Social bookmarking saves time and gives you the ability to schedule content ahead of time.
For example, below is content I have curated on my personal Pinterest page for recipes. If any of my followers are looking recipes (especially keto or low-carb), I have an entire board dedicated to curating content in that category.
2. Organize and Save Resources
A benefit to social bookmarking sites is that you can organize and save content that you want to revisit later. As a marketer, it’s important to keep track of resources that help you develop professionally. Using a site where you can keep these resources organized is helpful, so you won’t lose valuable content.
3. Tag Content
With most social bookmarking sites, you can “tag” content, meaning you can label it. For example, if there’s a blog post that is about YouTube SEO strategies, you can “tag” that content as “YouTube.” Then, when you want to go back and look for that article or you need resources for YouTube, you have a section in your social bookmarking account tagged YouTube. This keeps the resources you save organized and readily available.
4. Share Resources
Another way to use social bookmarking tools is to share content with your team. As a marketer, if you find an article about social media strategy, you can tag the content as “Social Media” so your social media team can find it. Plus, if everyone on your team has access to the social bookmarking site, they can regularly check in to find the resources they need. This is helpful for employees to continue developing their career and also share things they learn with their colleagues.
For example, in Pocket, you can “tag” content. On the left-hand side of your profile, you can click the “Tags” category to pull up specific articles.
5. Build Backlinks
Social bookmarking sites can be a great addition to your link building strategy. You can use your profile to bookmark resources on your website. However, you shouldn’t only add bookmarks to your site.
Use social bookmarking as you normally would, bookmarking other resources you come across, but sprinkle in a post or two from your own site. While social bookmarking shouldn’t be your sole link building strategy, it can round out your current strategy
6. Promote Your Mentions
Besides bookmarking articles on your own site, you can also use social bookmarking to link to articles or blog posts that mention your company. However, your social bookmarking profile should contain a variety of self-promotion versus unbranded content.
7. Drive Traffic to Your Site
Social bookmarking sites can drive traffic to your site. If people bookmark your post and vote for it, it will show up in searches, and lead to traffic to your site.
Besides sharing your own posts on your social bookmarking profile, you also want other people to bookmark your content. To make this easy for users, you can add social bookmarking buttons to your blog so readers can bookmark your content with the click of a button.
In the example below, writer Nicole Peeler drives traffic to her website through the content she creates on Medium. Below her post, she has her website, her Medium profile, and the organization profile linked. If users like her post, they can easily find out more information with the links below the article.
8. SEO
Search engines often list results from social bookmarking sites. When a site is bookmarked on a social bookmarking site, a link is made and indexed by search engines. This earns credibility with search engines. Content that is voted for and bookmarked a lot by users on social bookmarking sites tends to show up higher in search engine results.
Social bookmarking can help develop your team and keep your marketing skills sharp in an evolving industry. Plus, it can also be used as a strategy for your team to gain more traffic and credibility with Google.
Want to learn more about improving your skills as a marketer? Check out our list of online marketing classes.
Benefits of social bookmarking
Social bookmarking is a great way for internet users, in general, to save and share important information. Knowing how to use these sites is a skill that every social media manager should have in their arsenal.
Here are just some of the benefits of social bookmarking:
Identify trending topics
While traditional search engines and trend reports are handy in the long term, they aren’t always the quickest at identifying trends as they’re happening.
With social bookmarking, you can identify trending topics as they unfold based on the behaviors and choices of the people you follow. Build enough of a following, and you might even be able to influence the trends, too.
Rank your content
Social bookmarking sites sniff out spam a mile away, but if you use them more organically, you can still participate in best backlinking practices that will help rank your content higher in search engines overall.
In general, backlinks (the number of links pointing to a specific web address) are the number one factor that influences your rank on search engines. Google interprets each link to your article as a vote of confidence, so the more links you earn, the higher you rank.
If you share links to your content when appropriate, you can use social bookmarking sites to earn more organic backlinks to your content. But be careful! If you act like a spammer, you’ll be treated like one. As long as you’re chill about it, link-building is a great tool to round out your SEO strategy.
Build team cohesion
Because you can bookmark links and then share them with others, you can use social bookmarking to develop robust packages for your team.
Whether it’s a series of social media guidelines, a batch of examples for copywriting projects, a list of inspirational ad campaigns or, really, any other collection of content, you can curate it and share it internally with your brand. A tool like Hootsuite Amplify is perfect for this purpose since it allows you to distribute valuable content to your number one advocates — your employees.
Network with like-minded folks
It’s not just about building your brand via SEO. Social bookmarking also provides invaluable access to other users from around the world who have a similar interest in your particular niche.
That’s because there’s networking built right into the platform — without being obnoxious, you can comment, discuss or maybe even debate with other users within your particular niche. The most obvious example would be using a biking subreddit to promote your bike shop — just by showing up, offering valuable insights and having the name of your shop in your profile. Use the tool correctly, and you’ll be able to expand your community with ease.
2 thoughts on “What is social bookmarking?”
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