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Photos that bring your products to life are essential to generating sales. For fashion retailers especially, that means having real people wearing and using your product.
Live models can be expensive, make scheduling difficult and be unreliable at times. A mannequin, on the other hand, is a smart one-time investment. But you don’t want to showcase the mannequin. That’s when the ghost mannequin comes in.
Whether you need the entire mannequin or just a neck or a joint, professionally edited ghost mannequins will give your product depth. The more natural-looking photos appeal to customers, as they can envision themselves wearing your clothing and accessories. We’re here to help you sell more products with high-quality images.
To add a ghost mannequin, or invisible mannequin, to your photo, you’ll first need an image of the clothing with the mannequin, and one without the mannequin (so that the inside label is visible). Put the two images together at the neck — you can do this with a clipping path. Now you’ll have apparel that looks as though there is an invisible mannequin wearing it.
Some ghost mannequins aren’t manipulated at the neck joint. Pants, watches and hats, for example, can also be edited to add natural volume and texture.
Clothing and accessories that are shown on invisible mannequin look more lifelike and natural, allowing customers to see how your product is meant to be worn in real life. We combine the ghost mannequin with other services, such as color correction or shadow effect, to achieve the brightest image possible.
Typically, it is best to use a combination of ghost mannequin and live models. The ghost mannequin provides consistency for your main product thumbnails and images on websites or in catalogs, but live models add a human and relatability factor. It also puts the products into context for consumers.
Whether you shot the image using a clear, wire or non-transparent mannequin, we can work with your files to achieve the most natural-looking image. We’ll help you bring your products to life, add texture, and ultimately help you grow your business — all while taking a tedious task off your hands.
To this date, we’ve edited more than 3.4 million images — and counting. That means you receive images edited by highly skilled and experienced photo editors. Trust us and let us help you meet even the most aggressive deadlines, whether you have a job of one or one thousand photos.
We know how important it is to achieve real-looking images so you can sell more products. Online stores, print catalogs — and everything in between.
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