For drop shadows, essentially, you are creating a gray or black shape that matches the shape of the subject of the photo. From there, soften the edges of the gray or black shape. This makes the shadow look like more realistic and natural.
Remember, it’s essential to maintain accurate proportions between the shadow and the object. Any discrepancies can make your image look unrealistic, and cause customers to seek products from your competitors.
The direction from and angle at which the light is shining must also be consistent, especially when you’re creating multiple shadows in the same image. Keep in mind that the color of the shadow itself may need to be altered too. This is because shadows are darker when the light is closer to an object, and lighter when there is more distance between the light and the object.
These shadows show relation between the object and the background, whether the background is digitally added or not. The result is a more natural-looking and appealing image that allows your product to shine. This, in turn, can make customers more likely to buy your products.
When done with poor quality, shadow effects can harm your brand and the presentation of your products. It can create photos that look too staged or unrealistic, which can make consumers lose trust. And trust is essential in building profitable relationships and impressions with customers.